Key Buyer Program

15 - 18 December 2026 • IFM (Istanbul Expo Center)

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Key Buyer Program

Key Buyers Program aims to ensure the attendance of top-level national trade professionals. It is targeted to professionals in the food and beverages industry, with purchasing power and from certain channels and professional profiles.

🌍

100

Countries represented

900+

VIP Hosted Buyers

🤝

39,000+

B2B Meetings

Who can participate in the Key Buyers Program?

Targeted to national buyers with the following profile:

Company activity: Large distribution, supermarket chains, hotel and restaurant chains, importers, wholesalers, and distributors, and e-commerce platforms.
Buyer's profile: General Manager and Purchasing Manager

What are the benefits of participating in the program?

  • Free Key Buyer badge giving preferential access to the trade show every day.
  • Permanent access to the Buyers’ Lounge: a rest area, bar service, business centre, and internet.
  • Dedicated service during the trade show is available at the Buyers’ Lounge.
  • Possibility to use the ICA CONNECT Matchmaking System to organise your visit.

Registration Process

Participation
Request

Application Review
by the Organization

Confirmation
and Acceptance

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Do you qualify for the program and are you interested in becoming a Key Buyer?