VIP Hosted Buyer Program

Within the framework of its strong partnership with Istanbul Cereal, Pulses, Oil Seeds and Products Exporters’ Association (IHBIR), WorldFood Istanbul will once again host important buyers around the world. More than 400 hosted buyers from Middle East, MENA Region, CIS Countries, South & North America and Southeast Asia will be at WorldFood Istanbul!

Like always, local buyers, who shape the food industry, will be at the exhibition as well.
What’s more, we’ll be bringing together our exhibitors with hundreds of international buyers who won’t be able to visit the exhibition through virtual B2B meetings thanks to matchmaking app.
Worldfood Istanbul Hosted Buyer Programme is organised by ICA Group, Ministry of Trade and İHBİR ( Istanbul Exporters Association) to offer new procurement, business development, new business and partnership opportunities to industry players.

In 2022, more than 600 VIP Hosted Buyers from 77 countries got together with WorldFood Istanbul’s exhibitors! This year, we are increasing the opportunities we offer and aiming to surpass this amount just like in previous years.
Exhibitor Testimonials
We had meetings with 3 companies. Our talks with these companies are still ongoing. We met a company from Colombia with whom we have exchanged offers. Hyve Connect app was very good, it is an instrument that definitely needs to be pushed forward during the pandemic.
Sercan Ertürk Balarısı Gıda
I think Hyve Connect is a successful app. We met companies that were interested in our products. Our meetings with 4 companies from various regions such as Colombia and Romania are still proceeding. Hyve Connect shows a lot of promise, and we are thankful because this extra opportunity was offered to us free of charge since we thought we would only participate at the exhibition.
Ahmet Kadıoğlu Hayfene Spices
Buyers from Poland and Azerbaijan, with whom we had meetings, were high-quality with purchasing powers. I am familiar the app because I used it last year too. When you are face-to-face at the exhibition, you only get to do business with perhaps one or two people out of a thousand. What is really important is to have met the people you will do business when the conditions are right, and staying in touch with them.”
Muhammed Cengiz Parçaoğlu Kuruyemiş
Hosted Buyer Testimonials
We had a number of meetings and they have gone really well. We would like to attend the physical event, as well.
Ali Zeerak Managing Director, Supply Source Intl SDN BHD, Malezya
The virtual B2B meetings were well organized, there were no problems with the connection during the meetings. We are generally satisfied and we hope that our participation as a whole will be successful.
Simeon Stoilov Managing Director, Silo Global LLC, USA
Our meetings have gone very well. We would like to continue to do business with them.
Alper Boz Country Manager TR,, UAE

For new business opportunities, be a part of WorldFood Istanbul 2022 Hosted Buyer Programme from 1 – 4 September as a hosted buyer. Our event will bring together leading suppliers in food and drink industry with buyers and industry professionals from around the world. You will get to benefit from new procurement, business development, new business and partnership opportunities in lucrative Turkish market.

Matchmaking System

Worldfood Istanbul is featuring this year a new free-to-use matchmaking tool, available to all exhibitors and Hosted Buyers attending Worldfood Istanbul. Available as a smartphone and a web client, the tool is the perfect way for attendees to network quickly & efficiently, connect with the right customers or suppliers, and expand their network at the show.

Whatever the attendees’ networking goals are, the artificial intelligence within the platform provides users with tailored recommendations of the most relevant & valuable industry contacts to meet during their time at the event – all based on the attendees’ networking needs, areas of specialism and reasons for attending the show.

All recommendations are presented in an easy-to-use and intuitive swiping interface, which makes it quick & easy to find, connect & meet with the right people. Appointments are instantly integrated with the user’s own calendar, and notifications are scheduled automatically to remind the user of their upcoming meetings.

The matchmaking system is available to all exhibitors and registered visitors to the exhibition.

Download the mobile app, available on Google Play and the AppStore, to stay up to date will all your scheduled appointments and make changes to your meeting schedule.

Here is how to use our brand new Matchmaking app


Please click here too see how you can set up your B2B Virtual meetings

Want to tap into the biggest customer base in Turkey? Enroll now to the WorldFood Istanbul Hosted Buyer Programme by using the form below: