Turkish food & drink market roundup: October 2018

Another healthy portion of fresh Turkish food and drink industry news is coming your way this month. What’s on the news plate in October? Greater exports, and a new acquisition for an international brand in Turkey.

Turkish fruit & vegetables enjoy major resurgence in Russia 

Between January-August 2018, Turkish fruit and vegetable exports to Russia experienced an exciting 43% rise. The grand total came to $410m – a very encouraging increase, given Turkish produce was banned in Russia until very recently. 
Nectarines, cherries, peaches, seedless grapes, tomatoes, lemons, apricots, apples and strawberries were all on the import manifest during the review period. And the exports won’t stop coming.
The Aegean Fresh Fruits and Vegetables Exporters Union is confident that, by 2018’s end, the volume of products exported to Russia will exceed $600m.
At our sister show, WorldFood Moscow, welcomed the Aegean Fresh Fruits and Vegetables Exporters Union, putting them in contact with 30,000 key Russian buyers. 15 Turkish brands took part in the National Group organised at the exhibition, helping to promote delicious fruity favourites on the Russian market.

Transmed buys Turkish food distributor Demak

Turkey’s Demak, a leading importer and distributor of food and drink items, has been bought by Transmed.
Transmed, with a presence in the Mediterranean, Middle East and North Africa, is a global fast-moving consumer goods company. The company transports products from some world-leading industries, including items from Mars, Danone and Kelloggs. 
With its acquisition of Demak, Transmed has added some massive brands into its Turkish portfolio. Demak Food Ltd. was established in 2001 in Turkey as the exclusive importer and distributor for many worldwide food producers, such as Familia, Alpro, Vegeta, Loacker, Walkers, Arla, St. Dalfour, and Calvé.
“This deal is in line with Transmed’s strategy of broadening its presence across the world,” said Elias Sahyoun, Finance Director at Transmed.
Demark will change its name to Transmed Turkey under the new terms of this new deal.

China imports of Turkish food grow 100% across the past 3 years

Turkish food and drink exports are on a tremendous upward path. As well as skyrocketing exports to Russia, the nation has reported an 100% increase in exports to China since 2014.
Food exports to China totalled $72m in 2014. Flash forward to 2017, and the export value has risen to $144m, according to Aegean Exporters Association’s Vice President Birol Celep. 
Mr Celep says there are abundant opportunities for Turkish meat, fish, dried fruits, as well as fruits and vegetables, hazelnuts, and olive and vegetable oils. 
“China is almost the size of a continent,” Mr Celep said. “China should not be the future, but today’s target market.”